Page 15 - myanmar
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EXPECT CHANGE FASTER THAN EVER BEFORE
If you thought China’s transformation was fast, then look out. This is a market evolving at an unprecedented rate. When markets such as China, India, Vietnam and Indonesia began opening up, the internet was yet to come; mobile phones were a thing of the future. In Myanmar, technology is going to be part of the country’s transformation right
2from the beginning. Digital technology will not just enable growth, it will direct it, leading entire sectors – from retail to banking - to ‘leapfrog’ stages of development that have taken years of evolution in other markets. Myanmar will not necessarily develop in the
same way as other countries – consumers do not want to be the ‘next China’ – but the extent of change to be seen in a short space of time will be comparable.
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