Todays Indian brand story is Lakme.
http://youtu.be/-USLUKuGh2s
Lakme
5
November 2014
Brands
The History Of Retail In 100 Objects – Graphic Signage
28
October 2014
It’s Tuesday so it’s The History Of Retail In 100 Objects post – This weeks object is Graphic Signage.
Graphic signage, as a form of store to customer communication, has existed for as long as there have been shops. There are examples of signs in shops and trading houses preserved in the ruins of Pompeii and Herculaneum – some in paint ed form casually painted onto shutters and panelling and obviously tempo rary, ot hers permanently carved into the shop stone work. These signs suggest that Roman shopkeepers seldom used their names to identify their shop – a butcher, for example, might identify his trade by painting a sheep. This form of identity was a widespread practice in Europe until the 17th century when shopkeepers began to put their names on the shop fascia – thus began the process of brand identity and reputation. Today store communications fall into three categories: Information (way finding, price, weight, provenance, product content and so forth); Promotion (sale, special offer, and more) and Emotional and Positional. The graphics in this latter category may not be product specific, but might be images of contented cows inferring ethical farming, or others conveying images of traditional craftsmanship. But in all cases, graphics serve to promote a brand’s position and reputation. “Brand is but Trust spelt differently” and in the modern shopping context, whether it is digital on the shop screen, or in the physical shopping space, store communications in whatever form, are increasing. But they are also subject to scrutiny for accuracy and truthfulness and as such, play a critical role in demonstrating the brand’s integrity.
Contribution to Retail History
Graphic signage in stores helps to create the tonal atmosphere that reflects the store’s positioning. Used to inform or promote, their distinctive designs brought new rewards for the retailers.
The History Of Retail In 100 Objects Is Available As A Free Podcast
Union Bank of India
22
October 2014
Todays Indian brand story is the Union Bank of India which was 47th in the BrandZ Top 50 Most Valuable Indian Brands 2014
http://youtu.be/TOuEIXwQkTk
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Shaving The Indian Way
15
October 2014
This weeks brand story from the BrandZ Top 50 Most Valuable Indian Brands is the 48th brand in the ranking – Gillette
http://youtu.be/LgwW7fAEocs
Get the BrandZ Latin American Report
30
September 2014
I have been getting lots of request for how you can get a copy of the BrandZ Top 50 Most Valuable Latin American Brands report. Well here it is just click here for the full report. Packed with insight and it’s free.
Good Knight India
10
September 2014
This weeks brand story from the BrandZ Top 50 Most Valuable Indian Brands is the 49th brand in the ranking-Good Knight.
http://youtu.be/KYysBDhptS8
The History Of Retail In 100 Objects – The Rialto Bridge
9
September 2014
It’s Tuesday so it’s The History Of Retail In 100 Objects post – This weeks object is The Rialto Bridge
Recognised worldwide as an architectural icon , the Rialto Bridge in Venice is the oldest of four structures spanning the ancient city’s Grand Canal. Construction of the bridge was necessitated by the popularity of the Rialto Market on the canal’s eastern bank. Venice flourished as a centre of trade throughout the 13th and 14th centuries and its dominance of the maritime industry and trade made it one of Europe’s most prosperous cities.
The Rialto Bridge was at the centre of it all and for centuries served as the only dry land connection across the Grand Canal. As such, the bridge helped facilitate commerce in one of the world’s most vibrant trading hubs. An early version of the bridge established in 1181 was made of floating pontoons. However, the establishment of the Rialto Market and its growing popularity prompted construction of a higher capacity wooden structure. The original wooden bridge was built with inclined ramps on either side and a centre section which could move to accommodate the passage of larger vessels on the canal. Although an improvement from earlier versions, the wood structure required frequent maintenance, occasionally caught fire and collapsed on several occasions. To remedy the situation, a stone structure was considered and in 1551 proposals were requested from architects. A design for a stone structure similar to the wooden bridge to be replace was accepted from Antonio da Ponte. The design was regarded as bold, if not foolhardy, and sceptics feared the centre span would collapse due to the weight of the stone. Construction proceeded and the bridge was completed in 1591. The concerns of sceptics proved unfounded as the Rialto Bridge has withstood the test of time and more than four centuries after its completion remains serviceable.
Contribution to Retail History
The Rialto Bridge in all its various forms contributed to the success of the Rialto Market and the establishment of Venice as a hub of global commerce. The bridge highlighted the important role infrastructure plays in facilitating commerce and provided crucial ingress and egress to the city’s vibrant market. The establishment of new sea routes diminished Venice’s role on the world stage, but the enduring image of the Rialto Bridge serves as a reminder of the city’s bygone greatness.
The History Of Retail In 100 Objects Is Available As A Free Podcast
David Roth In Retail Conversation With…
5
September 2014
I am going to do another in the popular series “In Retail Conversation…” This time the subject is Tesco’s and I will be in conversation with Bryan Roberts, the insightful – Insights Director at Kantar Retail with a wicked sense of humor. We will be sending out invitations to attend on Monday but as a special offer to my blog readers you are going to get advance priority and you can sign up for this online event now, for free. Places are limited and it will be a sell out. So register right away before it is full. All you need is a web connection, sound and a reasonably fast connection. It takes pace on Thursday 11 September at 3pm GMT London time and lasts 60 minutes. You can register here. Bryan and I are looking forward to it…Hope you can join us.
David
BrandZ Top 50 Most Valuable Indian Brands
4
September 2014
The BrandZ Top 50 Most Valuable Indian Brands was launched in Mumbai a couple of weeks ago and has featured prominently in the press and on TV. The growing opportunity of India and the changing Indian consumer challenges all brands to remain relevant and different. Every brand has its story. So I have created and presented short individual videos about each of the BrandZ Top 50 Most Valuable Indian Brands stories. The films also contain some unique footage and content about India. So over the next few weeks I will be featuring some of these videos in my blog. I hope that you enjoy them. Tuhin produced, shot and edited all the videos so a massive thanks to a very talented film maker.
Here is the first one.
It is the 50th brand in the rankings.
Liptons. Yes the tea brand. How appropriate.
http://youtu.be/JTGDj8oVwCo
Information Is Beautiful
3
September 2014
Here is an Infographic with the key insights from the BrandZ Top 50 Most Valuable Indian Brands done by the very talented Kay. Thank you Kay….
