The BrandZ Top 50 Most Valuable Indian Brands was launched in Mumbai a couple of weeks ago and has featured prominently in the press and on TV. The growing opportunity of India and the changing Indian consumer challenges all brands to remain relevant and different. Every brand has its story. So I have created and presented short individual videos about each of the BrandZ Top 50 Most Valuable Indian Brands stories. The films also contain some unique footage and content about India. So over the next few weeks I will be featuring some of these videos in my blog. I hope that you enjoy them. Tuhin produced, shot and edited all the videos so a massive thanks to a very talented film maker.
Here is the first one.
It is the 50th brand in the rankings.
Liptons. Yes the tea brand. How appropriate.
http://youtu.be/JTGDj8oVwCo