Page 4 - BrandZ Top 100 Most Valuable Global Brands 2014

Introduction

Contents

01 Highlights
Food and Drink

10 Introduction
80 Beer
13 Key Results
84 Fast Food
16 Cross-Category Trends
88 Soft Drinks

19 Take Aways
92 ThoughtLeadership
20 ThoughtLeadership
My Brands. My Self.

Is Your Brand Ready to be Like Jeeves?
By Jonathan Dodd, Global Chief Strategy Oficer
By Nigel Hollis, Chief Global Analyst Millward Brown
Geometry Global

22 ThoughtLeadership
94 ThoughtLeadership
Diversion: A Route to Disruption
The Data-Driven Pursuit of the Inconstant Consumer
By Eric Duchamp, CEO PeclersParis
By Ali Rana, SVP and Head Scientist Emerging Media Lab

Financial
02 The Global Top 100
96 Banks
26 The BrandZM Global Top 100 Ranking 102 Insurance

30 Overview
32 Top Risers
Commodities
34 Newcomers
106 Oil & Gas
35 Category Changes
38 Brand Contribution 110 ThoughtLeadership
40 Regions
Commerce 4.0: Devices, Data and Decision Time

46 Social Media Special Report
By Sue Pratt, Head of Marketing Salmon
The BrandZM Verve Index
112 ThoughtLeadership

By Ali Rana, SVP and Head Scientist Emerging Media Lab
Transformation through Technology
50 ThoughtLeadership
By Stephen Pretorius,
President Acceleration
Delivering Seamless Consumer Experience in
an Age of Disruption
Technology
By Scott Symonds, Managing Director of Media AKQA
114 Technology
52 ThoughtLeadership
120 Telecom Providers
The Product Paradox: Why Making Apps Usually Hurts
Brands and How You Can Do Better
124 ThoughtLeadership
By Shane Atchison, CEO and Jason Burby, President, Rise and Fall: Exploring the Brand Life Cycle
Americas POSSIBLE
By Aleksandra Iljina, Senior Analyst Developer and

Duncan Stoddard, Account Manager Mindshare
03 The Categories

04 Resources
Consumer and Retail
128 BrandZM Valuation Methodology
56 Apparel
130 BrandZM Reports, Apps and iPad Magazines
60 Cars
132 WPP Resources

64 Luxury
134 WPP Company Contributors
68 Personal Care 140 WPP Brand Building Experts
72 Retail
142 BrandZM Global Top 100 Team
143 BrandZM Valuation Contact Details
76 ThoughtLeadership
A Seamless Transition Towards Retail Theater
By Ian Gourley, Chief Creative Oficer Barrows

78 ThoughtLeadership
Seven Principles for a More Useful Brand Valuation
By Joanna Seddon, Global Brand Consulting OgilvyRed,
Ogilvy & Mather

6 BrandZM Top 100 Most Valuable Global Brands 2014
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