Page 2 - BrandZ Top 100 Most Valuable Global Brands 2014

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32014: YEAR OF TRANSFORMATION, STOCK MARKET TOP 10 RISERS
00
5 +97% 1
CONSOLIDATION AND DISRUPTION
PERFORMANCE
Brand value appreciated by 54% among the
BrandZM 2014 Top risers, compared with 44% last year.
The BrandZTM Top 100 Most Valuable Global 9
Brands share price index consistently 9NT
The value of the BrandZM
36 outperform the S&P market index.
CETop 100 Most Valuable Global +68%
TENBrands 2014 is $2.9 trillion.
+61% +61%
+58%
Top +56%
+56%
+55% +53%
100
+51%
Top
BrandZM
98OOK $2.9 100
81.1%
EBtrillion
$2.6
37 EA LO
AR
FACBT
trillion
IKNIQORD VISTKE L
UFMONIDHCVS
06 07 08 09 10 11 12 13 14
GROWTH ACROSS ALL SPP 500
97CATEGORIES FROM 2013
44.7%
TOP 10 BRANDS
UK
2013 2014
38
6 Top 100 brands
3REGIONAL GROWTH
9
40%
96
41
North
0 20%
29%
2
3
4% 3%
41%
3%
America
45%
3%
41%
Asia
1 50 Top 100 brands
$155,753m
20 Top 100 brands
$158,843m
$147,880m
$107,541m $90,185m
$80,683m
$79,197m
$77,883m $67,341m
5$85,706m
$64,255m
429
Top 10 brands
15.4%
23

432 1 3
$959,514m

CATEGORY $314,188m
GROWTH
Top 10 brands
44
A$5.9%
pp99
a,5Twitter Newcomers
94
Top 10 brands
re99Top Brand
15.8%
l
mLinkedIn 3

+29%
Continental Ford
9
Bank of America
Europe
PayPal
92
4523 Top 100 brands
ING Bank
UBS

Ca$1
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$246,799m
y

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+16%

k
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s
na28ra,2st71Top 10 brands
47 l Cmn07 FoTe,62$+15%
8919%
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CONTRIBUTION
ksma33ks

s
m
+6%
87
49
+3%
+4%
Brand Contribution
indicates how much
FAST GROWING RISING of brand value can be 86
50 attributed to brand
KEY VALUATION CHANGES
MARKETS
IMPORTANCE OF itself. The index runs
from 1 (low) up to 5
97% BRAND VALUE
TOP 100 DEBUT
TOP 10 $45.2 BILLION
TECHNOLOGY
(high).

5DISTINCTION
Luxury is the most 85
1 represented category Google’s rise symbolizes the strength of
in the top brands by the technology category.
Tencent, the Chinese social Twitter and LinkedIn Amazon became the Brand Contribution 84Google increased the most in $ value in
52 network and Internet portal, entered the Top
irst retailer to enter the with 6 brands, followed the 2014 rankings.
Technology brands in the Global Top
led the list of fastest risers 100 for the irst Top 10 at number 10.
It has also increased signiicantly since 100 total $827 billion, almost 30% of the
overtaking China Mobile as time, at numbers 71 by beer with 2 brands.
832006, $121.4b, second only to the gain of value of the BrandZM Global Top 100. 10% 16%
China’s most valuable brand.
and 78, respectively.
$131.9b by Apple during the same period.
Technology category rose 16% overall in
www.brandz.com
5brand value. $271,893m $29,490m
3
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