Not So Fresh and Easy

It looks like the end is near for Fresh and Easy. Tesco’s format for the US, which in 2007, saw its first store open. A while back Tecso’s signalled that it was looking for an exit strategy for the loss making 200+ store. Talks have reportedly been taking pace with ALDI and Trader Joe’s but nothing has yet come of it. After the Ester peak trading for Tesco’s in the UK, CEO Philip Clarke is reportedly going off the US to quicken the exit pace. If a fast sell to one of the US retail groups does not look possible, selling the chain off store by store might be an option on the table for Clark. The multitude of different store shapes and sizes that form the 200+ chain is one of the issues that potential buyers have been struggling with to make an acquisition work.

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