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www.smollan.co.za
Sean Leas
Managing Director, South East Asia Sean.Leas@dksh.com
Parag Wasnik
Country General Manager parag.wasnik@dksh.com
No 013, Thitsar Road, Yankin Township, Yangon Tel: +95 565 159
Smollan is an international retail solutions company. Focussed on perfecting retail and shopper experiences, it is the pivot point where the retailer, brand owner and shopper intercept. Smollan delivers growth for retailers
and brand owners across five continents through leading solutions in field sales and retail execution, activation, and information and technology.
With extensive industry experience, an exceptional human platform and sophisticated systems, Smollan has provided consistent excellence in operational execution for three generations.
www.ogilvy.com
Andy Annett
Managing Director Andy.Annett@todayogilvy.com
No. 21 Aungmyay Tharsi Street, Sinyaytwin Insein Road, Kamayut Township, Yangon, Myanmar Tel: +95 1 513 643
What has always defined Ogilvy & Mather Worldwide is its ability to build brands.
The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight
is paramount, and so the quality and diversity of our people are vital. A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for our business. That mandate
is integrated communications and our response, what we call 360 Degree Brand Stewardship®, means a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.
Thanks to the following individuals for contributing their analysis, expertise and knowledge into this report.
GroupM: Adam Smith
Kantar Retail:
Ray Gaul, Himanshu Pal
Millward Brown:
Demelza Blick, Martin Guerrieria, Priti Mehra, Peter Walshe, Doreen Wang
Smollan:
Sean Leas, Parag Wasnik
Cecilie Østergren
Cecilie Østergren is a professional photographer based in Denmark, and has worked closely with WPP agencies since 2009. Cecilie specializes in documentary, consumer insight and portraits.
She has travelled extensively in China, Brazil and other locations to photograph images for the BrandZTM reports.
www.ostergren.dk
Writing by Jo Bowman Design by Kay Blewett
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