Page 91 - myanmar
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TOP TIPS ON ENTERING MYANMAR
Do your homework Expect the unexpected
People will positively amaze you, as they are eager for development
Currency fluctuations will impact on your business
The market is ready; enter now and make the appropriate long-term investments
RETAILING IN MYANMAR
The modern trade is small but will continue to evolve
Independent traders in the
general trade are powerful brand advocates; win them over
Offering, pack format and sizing are important
Consider ethnicity and consumption habits before launching a global brand into the market and expecting similar results to other markets
Distribution can be a challenge; engage with reputable long- standing distributors, who build brands, not just ship boxes
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