Page 9 - myanmar

MAKE A PLAN
The promise we see in Myanmar depends on many things: the transition to democracy must continue smoothly, the government must
show commitment to improving the country’s infrastructure, and businesses must be allowed to operate on a level playing field. There are likely to be some setbacks along the way.
But Myanmar is clearly a land of significant opportunity, both for its people and the brands that seek to build relationships with them. Perhaps 10 years from now, brands from Myanmar will feature in our BrandZTM Top 100 Most Valuable Global Brands ranking. It is a long-term investment.
We hope this report will underline
for you what we see as the many attractions of this market, and the need to have a strategy for Myanmar. That strategy might be to launch as soon
as possible, or it might be to take no action, but global brands must now have a plan for Myanmar. It is not a market to be ignored.
Whether you’re a Myanmar-based or international company, we at WPP can help you with your Myanmar strategy, and in this report you’ll find knowledge and insight to help you create and grow brands in Myanmar more effectively.
On page 14, Take Aways provide succinct, action-oriented recommendations for brands based
on our expert analysis of the market.
A deeper analysis of the brands – local and global – that are already making their presence felt, with guidance for other brands, can be found on page 74. And we present all this with stunning photography that reflects the distinct flavor of the country itself.
WPP’s operations in Myanmar are part of our global presence across 112 countries.
We invite you to access our unrivalled BrandZTM resource library. Along with the new BrandZTM Top 50 Most Valuable Indonesian Brands report, the library includes these annual studies: BrandZTM Top 100 Most Valuable Global Brands, BrandZTM Top 100 Most Valuable Chinese Brands, and BrandZTM Top 50 Most Valuable Latin American Brands. To download these and other reports, please visit www.BrandZ. com. For the interactive BrandZTM mobile apps go to www.BrandZ.com/mobile.
The backbone of all this intelligence remains the WPP proprietary BrandZTM, the world’s largest, consumer-focused source of brand equity knowledge and insight, proprietary to WPP companies. We conduct ongoing, in-depth quantitative consumer research with more than 170,000 consumers annually,
across more than 50 countries, to assess consumer attitudes about, and relationships with, over 100,000 brands.
Our big data includes information from over two million consumers and 5.6 billion data points. It reveals the power of the brand in the mind of the consumer that creates predisposition to buy and, most importantly, validates a positive correlation with better
sales performance and increasing shareholder value.
At WPP, we’re passionate about using our creativity to create and build strong, differentiated brands that deliver lasting shareholder value. To learn more about how to apply our experience and expertise to benefit your brand, please contact any of the WPP companies that contributed expertise to this report. Turn to page 98 for summaries of each company and the contact details of key executives. Or feel free to contact me directly.
Sincerely
David Roth
Curator, Myanmar - The ‘Leapfrog’ Nation CEO
The Store WPP, EMEA and Asia
David.Roth@wpp.com Twitter: davidrothlondon Blog: www.davidroth.com
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