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BE INNOVATIVE, AND LET
CONSUMERS KNOW IT
Brands that are seen as innovative or trend-setting for the benefit of their customers tend to become stronger and more valuable than those that are not. In the BrandZTM Top 100 Most Valuable Global Brands, the top-third of brands ranked by innovation grew by 161 per cent over 10 years, compared to 36 per cent for the middle third, and only 13 per cent for the bottom third.
Innovation is in the eye of the beholder; make it clear to consumers that your brand is not just keeping up with trends but also leading them. Mobile phone operators are transforming people’s lives in Myanmar, and they account for three of the top five most innovative brands in the Myanmar study.
The five most Innovative brands in the BrandZTM Myanmar study are:
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118 117
117
Innovation score (100 is the average for all brands)
Methodology and Valuation by Kantar Millward Brown
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