Page 61 - myanmar
P. 61
Social activities are more about taking care of family duties than entertainment
Frequency of social activities per month
IMPLICATIONS FOR MARKETERS
The first battleground for brands in Myanmar is that for visibility. In consumers’ minds, visibility has come to stand for quality, so a TV presence is a must-have. The role of mobile in people’s lives is transformative, and digital – particularly Facebook – is becoming an essential communications tool for brands.
Entertainment
Go to an amusement park Go to movies in a Theater/Cinema Go to bars/pubs/clubs/dancing Go to sporting events
Online Activities
Go online Go to an internet café/PC room
Shopping
Go shopping for my family Go shopping for fun
■ Everyday ■ Fewtimesaweek
■ Fewtimesamonth
■ Onceamonth
Source: TNS Consumer Overview Report
■ Never
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