Even before you have had a chance to whip on your bikini or Vilebrequin swimming trunks, pack the factor 20 and hot foot it to the nearest beach. The sight and sound of Santa can be heard.
I was in New York last week. More on that in another post but on the obligatory walk down Fifth Avenue to see the latest and greatest in retail I spotted Santa. Well not just Santa but an entire Christmas store that had just opened its doors for the season.
I know a first mover advantage with Christmas decorations is a sharp retail strategy that works, but in July!
So I had to go in and take a good look around.
Quite a range as you can see and yes people were actually buying.
Things are looking up for holiday sales in 2015. The outlook is much more favourable than it was this time last year.
With Christmas marketing campaigns signed off by now and many in production, with stock on the high seas on the way to retailers across the globe the holiday season is mostly set. Now it’s all about execution…but do us all a favour please wait till the summer holidays are over!