The BrandZ Top 100 Most Valuable Global Brands 2013 is launched today. Total brand value has increased by 7%. This year was a year of recovery, refinement and relevance and there was a new tone. Total brand value was $2.6 trillion. All but two of the 13 categories improved in value. There is much to comment on which I will do over the next few weeks posts, but for now, as I prepare to host 5 live web seminars today for WPP colleagues, clients and friends, here is a visual story line created by the very talented Sergio.
BrandZ Top 100 Most Valuable Global Brands 2013
21 May 2013